An individual needs about 72 hours to absorb a new idea. Effective executives are those who present their ideas in very casual way, rather than as a decision or a fact engraved in stone. They present their thoughts as ideas for consideration. Present your new idea in a low keyed, non-threatening way and just encourage the individual to think about it for a while and then discuss it later. Present Ideas As Possibilities. I also found that, if you present an idea with too much enthusiasm, you trigger natural resistance which soon becomes ego-based, irrespective of the validity of the ideas. Present Ideas in a Low-Keyed Manner
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